On April 25, 2013, Shenzhen Shennan Microelectronics Co., Ltd. held a symposium on the topic of "allocating resources, complementing each other's advantages, and thus comprehensively improving the core competitiveness of enterprises". Reach a consensus: There must be great wisdom to stand on the shoulders of giants and dance, and the perfect transition from run-up to take-off will be just around the corner! However, where does this "giant" of help come from? Shennan Micro focuses on a professional, efficient and mature foreign trade team mainly selling LEDs, establishes a development blueprint for exploring potential foreign markets, and forms an advantageous industrial chain system integrating production, sales and freight forwarding with major companies. The sincere cooperation between partners and the high-end platform created by symbiosis and co-prosperity are the boosters for the sustainable development of enterprises. A successful company should have unlimited potential for growth, and behind it must be the crystallization of the thinking of the leadership team. Integrate advantageous resources and gather brand power. Only by achieving leap-forward development and being a giant that takes off can an enterprise stand up in a fierce environment. The symposium mainly discussed the following aspects in depth:

1. Establish a brand culture   All employees of Shennanwei thank the production department for their long-term support with a grateful heart. Products with guaranteed quality and quantity can make the sales process more useful. In order to develop high-tech and improve product quality coefficient, Shennan Micro has gradually clarified a clear product concept to be an LED product that Chinese people are proud of. If an enterprise wants to grow stronger and remain invincible in the economic tide for a long time, the key is to establish its own brand, focus on the heart, be responsible, be down-to-earth, and pursue excellence. Be the leader in the same industry in terms of product quality and customer demand, and strive to reach the forefront of domestic LED. Adhere to the mid-to-high-end industry route, develop high-end customers while strengthening contact with mid-end customers, base on long-term development, keep pace with the world level, avoid short-lived, win the protracted battle, and subtly instill Shennanwei's excellent brand in customers Traits, increase the corresponding wealth value over time.

2. Based on technological innovation   As a foreign trade enterprise that is increasingly moving towards the international stage, the products exported must be pioneers in R&D and design, boldly innovate, and diverge thinking, so that products can gradually adapt to foreign markets.

In this regard, the participants conducted in-depth discussions on the details of our LED products: such as determining the technical standards of GU10 lamps in terms of resistance, voltage, and power; increasing the fuse and improving MR16 lamps; the selection of transformers must pass the military industry The high-quality inspection department conducts strict and authoritative inspection and review; on the basis of exporting original products, improve products with accurate data such as dimmers, and enter the Australian market; for waste disposal problems, return materials for archiving and record of defective products Feedback is a living fossil for front-line personnel to overcome technical difficulties. It can guide relevant personnel to learn and improve details. Details determine success or failure. Taking details as an advantage will form a strong brand, and customers will definitely follow the pace of product development.

3. Forging one's own quality   to participate in the production of this seminar, the freight forwarding department fully affirmed the professional level of the sales department personnel, whether it is uniform and professional dress, or the team's foresight and perception of existing problems The grasp of sex has won the affirmation of the brother department. Forging iron still needs to be hard on its own. When an enterprise goes abroad, it must first be hard on itself. The hard point lies in the fact that it is a market-oriented enterprise, and the hard point lies in its ability to compete internationally. Mr. Hu emphasized: the sales department should grasp the characteristics of foreign customers, think what customers think, use a unified price, start from themselves, and create a good market environment; the production department should keep up with the most critical links of production and strictly control product quality , Resolutely prevent immature products from entering the market. The freight forwarding department should establish a complete query system, including after-sales service systems such as shipping time update, safe arrival of goods to the port, etc., and strive to deliver intact products to customers. The production department, the sales department and the freight forwarding department should be closely linked, make use of their strengths and avoid weaknesses, join forces with each other, and develop as a whole. Taking the construction of an advantageous industrial chain integrating production, sales and freight forwarding as the leading factor, we will provide customers with efficient, fast and high-quality services. If there is a problem in one link, it is like a car without a wheel. All departments must work hand in hand, interlocking, and go all out to embark on a new journey to the world!

The following is the symposium live:

President Hu of Shennan Wei put forward valuable suggestions on establishing a strong partnership

Manager Liu of the company's foreign trade department has fully deployed a new strategy to develop overseas markets

Visit the production line in person and strictly control product quality

Shennanwei people have firm beliefs, full of confidence, go to the world, and realize the dream of Chinese LED lights