With the spring of 2014 slowly going away, regarding the LED lighting industry and market development, I think it is most appropriate to describe it as "everything is possible".

In 2013, the development speed of China's LED lighting application field was astonishing. Traditional lighting brands accelerated their layout in the LED lighting field. Faced with this attractive cake, new companies sprung up like mushrooms after rain, gearing up and ready to go. In addition to the excitement, there are some "strange phenomena" in the industry: the quality of products is uneven, corporate income does not increase profits, industry standards are difficult to unify, leading brands are absent, channel construction is difficult, price competition is increasingly fierce, and mergers and acquisitions are climaxing one after another. ... These "strange appearances" have become typical features of China's LED lighting application field at this stage.

Some experts pointed out that in 2014, the competition in the LED lighting industry will be more intense, and the living environment of enterprises will be more cruel. In the world of LED lighting, every year has its own unique melody. The author sorts out the arguments of experts in the industry on how LED will develop in 2014.

    ● Wu Changjiang, CEO of NVC Lighting: 2014 became a watershed for the LED industry.

    ● Gong Wen, chairman of Jingtai Optoelectronics: incandescent lamps are gradually being phased out, and it is estimated that the output of LED lighting will increase by more than 80% in 2014.

    ● Wu Meng, Marketing Director of Unilumin Technology: 2014 is the year of LED integration, forming industrial concentration.

    ● Tang Guoqing, general manager of Samsung LED China: 2014 is a year of competition, integration and innovation.

    ● Deng Zichang, Changfang Semiconductor Lighting: For the healthy development of the entire industry, the integration and upgrading of the LED industry is imminent.

    ● Bian Difei, vice president of Huacan Optoelectronics: The industry will develop healthily and will further expand production to welcome the "spring".

    ● Ma Hongliang, Marketing Manager of Shenzhen Wanrun Technology: 2014 is an explosive year in the field of engineering lighting and commercial lighting.

    ● Chen Zhifeng, Strategic Development Director of Absen Optoelectronics: Mergers and acquisitions integration, the rise of market segmentation, the LED display industry has stepped into the market structure of Evergrande.

Facing the current economic environment at home and abroad and the development trend of the LED market, we have made preparations for 2014:

1. The price war is raging everywhere, and we should respond flexibly and take the road of differentiation

 Product differentiation—highlight the different characteristics of its own products and price war products, so as to maintain high prices and high profits. This feature can be not only in quality, but also in service, image and appearance.

Market differentiation—segment the market according to customers in different countries and regions. If the price war is only concentrated in one of the market segments, then properly avoid this market segment and focus on doing well in other markets and cultivating high-quality products. client.

2. Team building continues to be carried out, and both internal and external repairs can last for a long time

 Since last year, we have started to gradually expand the core team of the lighting business, and the LED professional knowledge training courses and practical case sharing are continuing. In the first half of 2014, the two major businesses worked together, and the company continued to maintain a high-speed development trend, moving towards our own direction and goals.

3. Technological Innovation + Going Global Strategy

Go deep into the front line of domestic and foreign markets, strengthen customer supporting service capabilities, break the boundaries of stagnation, reach customers directly, focus on lighting business, and improve customer experience and satisfaction.

Finally, it is necessary and urgent to continue to increase or maintain our advantages, exert team spirit, overcome disadvantages, reduce costs and increase efficiency, and strengthen basic management. Facing the trend of the development of the LED industry, in the process of removing the bad and saving the good, in 2014, Shennan Microelectronics has been ready to meet the huge development opportunities and opportunities that the industry is facing.

2014, a new starting point.