The term "new normal" summarizes the current status of China's economy, attracts the attention of people from all over the world, and has become a hot economic word in a short period of time. Shennan Micro as a company, the development of the company is closely related to the development of the current Chinese economy. We pay attention to the economic development of the country. In fact, we pay more attention to the impact of the country's economy on everything around us. Therefore, we have to pay attention to the new Normal, understanding the new normal, what is new about the new normal? What impact will China's economy under the new normal have on Shennan Microelectronics? How should Shennan Micro respond?

The "newness" of the "new normal" is mainly reflected in four aspects: First, the Chinese economy has entered a "shifting period" of growth, that is, the Chinese economy has bid farewell to the past double-digit high growth rate and entered a growth rate of about 7℅ The period of stable growth; second, the development of regional economy is quietly changing, the economic development speed of the central and eastern regions has slowed down compared with before, and the economy of the western part will gradually speed up; the third is the upgrading of industrial structure. The old development mode of eating resources, environment, and children and grandchildren is giving way to scientific, sustainable, and inclusive development with transformation and upgrading, productivity improvement, and innovation-driven as the main content; fourth, small and medium-sized enterprises will become the main force of China's economic development military. The processing and manufacturing industry in the traditional sense is gradually eliminated by the market. With the standardization of national anti-monopoly, the state will increase the supervision of monopoly of state-owned enterprises and multinational enterprises, and the chance of monopoly relying on administration and technology will gradually disappear. Policy, structural adjustment, technological innovation, entrepreneurship, service system and other aspects will increase support for small and medium-sized enterprises.

Shennan Micro is located in the eastern coastal city. With the "new normal" of the national economy, enterprises as market economic cells must also "new normal". First of all, with the intensification of market competitiveness and the rise of labor costs, the "new normal" of products The era of "violence" is over, and the era of "small profits" has come. Secondly, with the saturation of market demand for products, it becomes more and more difficult to further expand the market share of products. Thirdly, the company's main gate drive IC products are mainly used in servo stepping motors, inverter power supplies, advanced aircraft models, power tools, industrial automation, automotive electronics and other fields. application is becoming more and more widespread.

Now that we have understood the new normal, we must adapt to the new normal and actively find ways to deal with it, so as to lead the company's future development. How will Shennan Microelectronics deal with the new normal? On the one hand, we need to adjust our mentality. Since the new normal is the general trend, we must maintain a "normal mind", face changes calmly, adapt to changes as soon as possible, and effectively respond to changes. In the face of crises and difficulties, strengthening "self-confidence" requires not only maintaining concentration, calmness and rationality, not rushing or impatience, but also being proactive, precise and precise, and following the trend. Grasp the favorable factors to actively develop, have a strong "enterprising spirit", make full use of the use of the company's semiconductor products in emerging fields such as advanced model aircraft, electric tools, industrial automation and automotive electronics, vigorously publicize, and strive to open up our own in new fields a piece of heaven and earth. On the other hand, we must be brave in reform and innovation to maximize labor productivity. Through reform, our management system and mechanism construction must be constantly modernized, give full play to the decisive role of the market in the allocation of resources, let all labor, knowledge, technology, management, and capital compete with each other, and make full use of all available resources. Information resources allow all sources of social wealth to flow fully, so that the results of reform can benefit all members more and more equitably.

"The road is long and long, and I will search up and down." We must not only dare to deal with challenges that come at any time, but also be good at seizing all favorable opportunities, adapt to the current situation, and use reform and innovation to lead the development of Shennan Micro. Shennan Micro is built to last forever.